HEADLOCK, a Hong Kong popular logo, was found in 2016. Its founder, Aidan Hatton, studied in the UK in middle school. He has the values of independence, challenge and innovation, which laid the foundation for his choice of starting his own business after graduation from university. In order to keep the brand alive, Aidan Hatton, who loves traveling, encourages young people to share their ideas and stories. With the help of interesting elements from different cultures, they can collide with designers’ ideas to produce unexpected and surprising results. It is also because of the fashion concept of self-expression of life that HEADLOCK attracts many young fans who love life, creativity and quality in just two years.
Based on the classic baseball cap style, HEADLOCK combines the designer’s overseas life and Oriental art inspiration from real life. On the basis of the classic, it integrates Chinese painting and calligraphy art, forming the subculture trend of Chinese and western cultural brands.
Moreover, HEADLOCK also pays attention to the deep connotation in the simple design style, trying to express the designer’s ideas with the best quality raw materials.
The fashion brand of HEADLOCK will devote itself to more diversified design, insist on self-concept and be fearless of difficulties. Through the baseball cap, you can find the imprint of Chinese and western local fashion and international elements. In the future, HEADLOCK aims to bring more glamour to baseball caps. The young brand is promoting the culture of baseball caps through its own practices.
